Paulaner Adds Grapefruit Radler

Paulaner USA, the U.S. importer of the legendary Paulaner Brewery portfolio,  adds Grapefruit Radler to its premium line-up of brands in the U.S.

The thirst quencher combines 50% Paulaner’s classic Münchner Lager and 50% naturally hazy, grapefruit infusion, resulting in a tangy flavor with 2.5% alcohol. Making its U.S. debut this summer, Paulaner Grapefruit Radler will be available in 16.9 oz 4-pack cans.

“With the continued rise in flavored beers and hard fruity seltzers, it was an easy choice  for us to introduce our Grapefruit Radler here in the United States, as it was already well-received in Germany for the past two-years,” says Steve Hauser, CEO of Paulaner USA. “Its success is in the combination of our expert brewmasters and the quality ingredients used to brew the product. This has resulted in a premium, flavorful thirst quencher that consumers won’t be able to put down.”

The new Paulaner Grapefruit Radler is a fruity-tart refreshment that is 100% natural and not too sweet. It will be available starting in June so be sure to taste one (or four) for yourself.

 

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