The move enables Zamora Co., a Spanish global wine and spirits company based in Madrid, to incorporate Yellow Rose into Zamora’s global portfolio, which includes Licor 43, Spain’s No. 1 liqueur brand, as well as Villa Massa Limoncello and a wide array of wines led by the iconic Ramon Bilbao range.
Founded in 2010, Yellow Rose Distilling was the first legal distillery and tasting room in the Houston city limits. It specializes in hand-crafted, blended and bottled premium whiskeys.
Yellow Rose, its founder and its full staff will remain at the helm and will manage the production, sales and marketing activities under the arrangement.
“We look forward to the continued growth of our brand across both U.S. and International markets with the help of our new partner,” said Yellow Rose Distilling Founder and President Ryan Baird. “With this new investment we can take Yellow Rose to the next level by expanding our production, growing our aged whiskey stock and improving our marketing capabilities.”
Zamora’s Managing Director Emilio Restoy said the company is “excited about the prospects and trajectory of the Yellow Rose brand, and we are committed to significantly increasing the investment to further the Yellow Rose footprint.”