D.G. Yuengling & Son, Inc. signed a sponsorship agreement with the Philadelphia Flyers at the Wells Fargo Center, which hosts over 200 events each year. This multi-year agreement with one of Pennsylvania’s National Hockey League teams will feature Yuengling beer.
Fans attending the Wells Fargo center and watching Flyers games on TV will see the Yuengling branded signage. Sponsorship with the Philadelphia Flyers includes outdoor digital billboards, signage in the Broad and 11th Street Atriums, multiple signs in the main and mezzanine concourse and dasherboard signage featuring the brewery’s flagship beer, Yuengling Traditional Lager.
Flyers fans will continue to be able to enjoy Yuengling package and draught brands in the Wells Fargo Center.
The sponsorship, with the support of business partner Origlio Beverage, started Oct. 1.