Liquor Makers Need to Sober Up to the Decline in Teenage Drinking
Roughly 56% of those over 25 drink alcohol, compared to just 20% of those under 21, down from 28% in 2002. Bev/al marketers would take that as a good sign: Industry efforts against underage drinking are working.
But what if, asks The Wall Street Journal, that decline is long-term? What if those under-21s don’t start drinking when they become legal drinking age adults? “Even as the U.S. packaged-food industry has entered a period of decline, liquor producers have continued to take the strength of the U.S. market for granted. They may need to plan for a more sober future,” the article warns. Read it here.