Deutsch Family Wine & Spirits will handle sales and marketing for Layer Cake; Vintage Wine Estates assumes those duties for Cherry Pie and If You See Kay.
Layer Cake, Cherry Pie and If You See Kay represent a portfolio of 450,000+ cases.
“These brands are an extraordinary addition to the Wine Estates portfolio,” commented Pat Roney, President/CEO of Vintage Wine Estates. “They have struck a powerful chord with consumers who are drawn to the whimsical and provocative branding and stay for the remarkable quality.”
Winemaker Jayson Woodbridge’s concept for Layer Cake was to craft exquisite wines that are very approachable for everyday enjoyment.
Layer Cake’s range includes nine different varietals from key regions around the globe, all in the $10-$15 price point: a Malbec from Argentina; an Italian Primitivo; an Australian Shiraz and Chardonnay; and a Pinot Noir, Sauvignon Blanc, Rosé and Cabernet Sauvignon from California. The brand has received positive reception from consumers and been recognized by the critics with 90-point scores and gold medals.
Created in 2008, Cherry Pie is a critically acclaimed Pinot Noir-centric brand, featuring single and multi-vineyard wines from top California Pinot Noir locations. The brand has garnered numerous awards and accolades.