V2 Wine Group, Sonoma, added three Retail Chain Director positions were created to oversee all national retail chain business; Julie Agrella was hired as Retail Chain Director for the West Division, Brad Bartram has moved from his role as Region Manager to Retail Chain Director for the Central Division and Jim Grace was hired as the Retail Chain Director for the East Division. V2 enhanced its sales team with the addition of Cindy Bock as Region Manager – Southern California, Dan Gorden, as Region Manager – Northwest, Audrey Wood as Region Manager – Great Lakes, and Alex Wright as Region Manager – Colorado & Arizona. In addition to the expansion of the sales team, V2 Wine Group added a new marketing position, hiring Louis Charton as Marketing Coordinator.
“This continued build-out of our organization is in line with our long term strategy of creating a world-class Sales & Marketing Company dedicated to family owned wineries,” commented Katy Leese, Co-Founder and General Manager of V2. “It makes it possible for discerning consumers across the U.S. to enjoy the results of the passion and work these families have dedicated their lives to.”
“Placing Chain Directors into each Division reflects our commitment to this very important and growing channel,” added Scott Ericson, Senior VP, National Sales Manager.”With the continued premiumization of this channel, all of our brands have terrific opportunities and will benefit from this investment. With this additional focus, we will be able to target specific wines for the appropriate accounts, we will strengthen our relationship with key retail buyers and the Chain Managers in each of our distributors.”