U.S. Super-Premium Scotch Sales Jump 13%

Super-premium blended Scotch whisky sales in the United States rose a robust 13% percent and super-premium single malt sales were up 8.8% in 2017, Distilled Spirits Council said today, as America celebrates International Scotch Day. That translates for producers into more than $600 million in sales for super-premium brands in the $2.2 billion Scotch whisky category in the United States.

Volumes in 2017 for super-premium blended Scotch rose 11.8% to 466,000 cases (5.6 million bottles) and for single malts rose 9.3% to 752,000 cases (more than 9 million bottles). In the scotch category, super-premium products sell for more than $50 per bottle at retail, a Council estimate.

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