Truett-Hurst Seeks 1,000 Tons of Fruit

Truett-Hurst, Healdsburg, Calif., said it needs more fruit — a lot more fruit.

That’s because its business has exploded:

  • — In the last three months, it has been awarded 13 new exclusive brand agreements, almost all for the company’s super-premium wines to be distributed in such national off-premise stores as Safeway, Total Wine & More, and Kroger.
  • — Its partnership in the cause marketing brand, Colby Red, is also growing.
  • — There’s been vigorous growth of the company’s direct-to-consumer business.
  • — Expansion into Canada and planned expansion into Europe.

“On the eve of harvest season my biggest issue is finding more fruit that fits my quality benchmark!” says Virginia Marie Lambrix, winemaker.  She adds, “It’s a good problem to have.”

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