Tag Archives: [yellow tail]

Casella Family Brands to Sell 35 Vineyards

Casella is the family behind Yellow Tail and Peter Lehmann Wines.  The 17,297 acres of vineyards are in South Australia and New South Wales.   The proposed sale represents about 4% of Australia’s entire vineyard properties. John Casella, managing director, said any sale … Continue reading

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Yellow Tail, Casillero del Diablo Remain World’s Most Powerful Wine Brands Amid Global Erosion of Brand Equity

You can count wine brand equity as a victim of Covid.  The erosion is a result of the disruption to shopping and consumption patterns experienced during the Covid era, and Wine Intelligence, which surveyed 25,000 consumers in 25 markets, warns … Continue reading

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In Today’s Issue . . .

In Today’s Issue: Deutsch ‘Obsessed’ with California, Seeks Partner Deals with Producers Winery Exchange Acquires Two More Brands Diageo Americas to Launch Ketel One Crafts Promotion in Pennsylvania Serralles USA Nears Launch of Clooney’s Casamigos Tequila The Day Crowds Cheered … Continue reading

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