Tag Archives: Wall Street Journal

The Barefoot Spirit: How Two People Who Knew Nothing Built America’s No. 1 Wine Brand

The problem with most business books is that they are unrealistic. If the authors are management consultants, they slap a catchy label on some simple concept and promote it as an astounding breakthrough though; think Tom Peters’ In Pursuit of … Continue reading

Posted in Beverage Books, Wine | Tagged , , , , | 1 Comment

Want to Be Rich? Here’s the One Book You Should Read

We don’t often review books that don’t relate pretty directly to the alcohol beverage industry.  But we’re going to do so today, and its a review of  a book published 14 years ago. The book is The Rich and How … Continue reading

Posted in Beverage Books, What We're Reading | Tagged , , , , | Comments Off on Want to Be Rich? Here’s the One Book You Should Read