Tag Archives: Scott Elliott

Nielsen Launches Free Bar, Restaurant Benchmarking Service

With the launch of Nielsen CGA‘s RestauranTrak, any U.S. based bar or restaurant owner will have complimentary access to

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in 7 Americans Visited a Brewpub in Last 3 Months: Nielsen

One in seven U.S. consumers has visited a brewpub in the last three months while neighborhood bars continue to broaden their appeal

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Despite Rum Declines, Nielsen Sees Better Picture on Premise

Tequila has overtaken Rum as the fourth biggest sub-category within spirits, accounting for 11.7% share of spirits volume sales while Rum’s share declined to 11.4%. However, there are interesting dynamics at play that indicate Rum is still a category worth … Continue reading

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Beer Growth Under Pressure, Squeezed the Most On-Premise

While overall beer category sales are challenged in both on and off-premise, growth rates are under even more pressure in traditional On Premise (restaurant and bars), Nielsen researchers report. For instance, Mexican

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Margaritas Remain America’s Favorite Cocktail

Margaritas remained America’s favorite cocktail (for the second year in a row) among legal aged drinkers in on premise channels, Nielsen found. “We know that one-fourth of on-premise visitors don’t know what category they’re going to drink before entering an … Continue reading

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