Tag Archives: Robert Passikoff

Get Ready for the New Baby Boom (But No Change in Drinking Habits)

Sexual intimacy is up, according to a new study released by BrandKeys, which joined with TheCustomer, the weekly newsletter covering the customer insight universe, to

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Which Brands Benefit From an 80% Rise in Spirits Sales?

Social distancing and stay-at-home orders have resulted in increased levels of consumer anxiety, according to Robert Passikoff., president of Brand Keys. “A drink provides an

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Bev/Al Brand Loyalty Increases

The latest data from BrandKeys, a marketing consultancy, found consumer loyalty to the Jose Cuervo brands was up 9%, to Jack Daniel’s , up 10%, to Miller Light, up 5%, to

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Here Are the Alcohol Beverages with Most Loyal Consumers

Trust has become the connective tissue between brands and loyalty, says Robert Passikoff, president, Brand Keys.  Expectations for

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Why Consumers Rank Budweiser Low on Patriotism

We reported Wednesday that when consumers ranked brands on their patriotic attributes, Budweiser was near the bottom.  That was, as we noted, a great surprise to us because we always thought Budweiser was the quintessential American brand. Plus it donates … Continue reading

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