Tag Archives: Pernod Ricard

Pernod Ricard Creates Unit to Oversee American Whiskeys

Posted on June 30, 2022 by Joel Whitaker

Pernod Ricard created a dedicated business unit — The American Whiskey Collective — to manage marketing and production of its premium American whiskey brands and appointed veteran Pernod Ricard marketer Craig Johnson to lead the team along with Jessica Chen.  Johnson is joining … Continue reading →

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The Interview: Joseph Lehane on Taking a New Brand National

Posted on June 18, 2022 by Joel Whitaker

Joseph Lehane has spent his entire career in the alcohol beverage industry working for two industry leaders, first, Seagram and later Diageo.  Now he’s working with a new brand, YaVe tequila.  In this interview, we explore: how he got into … Continue reading →

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‘Bring Every Bottle Back’ the New Imperative for Beverage Marketers

Posted on June 14, 2022 by Joel Whitaker

This is the choice bev/al execs face:  Invest in innovative packaging or improve recyclability.  That Hobson’s choice is being driven by rising input costs and growing sustainability concerns, according to analysts at Rabobank. When it comes to recycling, the U.S. … Continue reading →

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Irish Distillers Midleton Distillery to Become Carbon Neutral by 2026

Posted on June 13, 2022 by Joel Whitaker

Irish Distillers (Pernod Ricard) said it will invest €50 million ($52.1 million USD) to enable Midleton Distillery to entirely phase out the use of fossil fuels to power its operation. The carbon-neutral roadmap for Midleton Distillery will involve several projects … Continue reading →

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Pernod Ricard Launches Jefferson’s Ocean Aged At Sea Rye Whiskey

Posted on April 4, 2022 by Joel Whitaker

Jefferson’s Bourbon (Pernod Ricard) launches Ocean Aged at Sea Rye this morning. This 26th voyage, and newest addition to the popular Jefferson’s Ocean family, marks Jefferson’s inaugural exploration at sea with rye whiskey. The liquid is a fully mature rye whiskey … Continue reading →

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Bourbon Dominated Whiskey Sales on Drizly in 2021

Posted on March 1, 2022 by Joel Whitaker

It represented 38% of sales, followed by Scotch at 33%, Irish Whisky at 8%, Flavored Whiskey at 7%, Rye at 6%, Japanese at 4%, Canadian at 3% and Single Malt at 2%. In 2021, Irish whiskey accounted for an 8.5% … Continue reading →

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