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Tag Archives: Lee Applbaum
Patron Releases Gran Patron Smoky
To create the distinctively smoky aroma and taste of the tequila, the heart of the agave plant, the Piña, is roasted with mesquite for about seven days in small underground stone pits at the Patrón Hacienda
Grey Goose Launches 1st New Integrated Platform in Over a Decade
Lee Applbaum wants Grey Goose to be treated as a luxury vodka and says that image has been hurt by “price compression and clever, but misleading marketing. To fix that, he’s launching “Live
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Tagged Lee Applbaum
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Patrón Seeks Nominations for ‘Margarita of the Year’
Patrón Tequila invites fans to celebrate International Margarita Day as it embarks on its search for 2019’s “Margarita of the Year.” The
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Patron Intros Limited Edition 1 Liter Patron Silver Bottle
Patrón Tequila introduces the 2018 Limited Edition Patrón Silver Tequila 1 Liter bottle. The fourth in a series of collectible releases,
Posted in Limited Edition, Spirits, Tequila
Tagged Lee Applbaum
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Who & What —
Bacardi Ltd. names Lee Applbaum, global chief marketing officer of Patrón Spirits, to head up global marketing for Grey Goose, serving as CMO for both Patrón Spirits and Grey Goose vodka.
Patron Extends Citronge Line with Pineapple
Patrón introduces a new flavor to the successful Patrón Citrónge liqueur portfolio, Patrón Citrónge Pineapple.