Tag Archives: Indiana University

Coors Light Signs as Official Beer Sponsor of IU Athletics

Indiana University Athletics announced a new partnership with Molson Coors Beverage Co. that will make Coors Light the exclusive domestic beer sponsor of IU Athletics beginning with the 2022-23 season. The multi-year sponsorship agreement was secured by IU Athletics multimedia … Continue reading

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Declining Viewership for Live Events, Including Super Bowl, Presents Concerns for Advertisers

This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the … Continue reading

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Despite Omicron, Stronger-Than-Expected Economy Seen in 2022

The recent arrival of the omicron variant of the coronavirus is not great news for the U.S. economy, not least because 70% of the economy relies on consumption, a fact demonstrated by the fact that through the courst of the … Continue reading

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Biden Repeats Trump’s Covid MIstake

With Covid-19 heating up again — the number of cases is on the rise in every single state — President Biden is following former President Donald Trump in failing to launch a large testing program. and in relying up vaccines … Continue reading

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The Crucifixion of the Hospitality Industry

Here’s a factoid that should make you angry:  As of Monday, The Wall Street Journal reports, the U.S. was averaging 56,000 new Covid-19 cases a day.  Meanwhile, China, Japan, South Korea, Singapore and Hong Kong combined have averaged less than 1,000 … Continue reading

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Rethinking Dealing with Covid

The U.S. approach to dealing with the novel coronavirus can best be described as shutting down a vast swath of the economy, with all the attendant impacts from that.  To be sure, President Trump pooh-poohed the whole situation repeatedly referring … Continue reading

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