Tag Archives: Francisco Alcaraz

Who & What —

Posted on April 7, 2021 by Joel Whitaker

DIED:  Francisco Alcaraz, former master distiller of PATRÓN who pioneered the ultra-premium tequila category.  At home in Guadalajara, Mexico, at age 75.

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Patron Teams with Mexican Designer for New Package

Posted on July 27, 2017 by Donna Whitaker

Patron Tequila used “International Tequila Day” to announce a partnership with Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter. The “Patrón x Guillermo del Toro” collaboration is multi-dimensional, as it incorporates an exquisite physical … Continue reading →

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