Tag Archives: Diageo

Johnnie Walker to Be 1st Global Brand to Have Alcohol Content Labels

Diageo announced in London that Johnnie Walker will be the first global brand to provide per serving alcohol content and nutritional information on pack. The move follows approval by Alcohol & Tobacco Tax & Trade Bureau of labels in the … Continue reading

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Diageo to Use Virtual Reality in Bid to Curb Drunk Driving

Diageo North America said it plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking. The program is being spearheaded by Diageo’s … Continue reading

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Smirnoff Observes Immigrant Heritage Month

Diageo announced support of the third-annual Immigrant Heritage Month this month. To mark the month, Smirnoff will be bringing the Smirnoff Global Street Art Project to the U.S. The Smirnoff Global Art Project launched in March 2016 in Tokyo, Japan, … Continue reading

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Smirnoff Intros Cherry, Citrus and Blue Raspberry Specialty Item

Diageo introduced Smirnoff Red, White & Berry, a limited-edition specialty item that is a mix of cherry, citrus and blue raspberry.   Available nationwide, Smirnoff Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains … Continue reading

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Smirnoff Adopts Populist Advertising Theme

Exclusivity is out. It’s time to let everyone in. That’s the concept behind “Exclusively for Everybody” – Smirnoff‘s new global marketing campaign that kicks off April 24. “We wanted to bring a fresh voice to vodka and break through some … Continue reading

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Does a Diageo-Beam Tie-Up Make Sense?

With the collapse of talks between Diageo and Jose Cuervo, predictably chatter about Diageo making a run for Beam popped up. One analyst has taken a look, and concluded Diageo acquiring Beam doesn’t make sense.  You can read his excellent … Continue reading

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