Tag Archives: Corona

AB InBev Launches a Corona NA with 30% of Daily Vitamin D Need

Posted on January 6, 2022 by Joel Whitaker

Anheuser-Busch InBev has launched a truly innovative product in Canada– Corona Sunbrew 0.0%.  It’s the first non-alcoholic beer that contains Vitamin D. Vitamin D is important — it helps our bodies absorb Calcium, helps protect us fom developing osteoporosis. Vitamin D … Continue reading →

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Single-Serve RTDs Surge, Provide a Glimpse of Summer: Drizly

Posted on June 15, 2021 by Joel Whitaker

For the first time, this Memorial Day weekend, RTD cocktails landed in the No. 4 spot in liquor subcategory on Drizly after whiskey, vodka, and tequila, accounting for six percent of share within the liquor category. This was up significantly … Continue reading →

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ABI Sues CBrands Over Corona Hard Seltzer Trade Mark

Posted on February 15, 2021 by Joel Whitaker

Grupo Modelo, the Mexican unit of Anheuser-Busch InBev, sued Constellation Brands saying it improperly used the Corona brand on hard seltzer.  ABI claims when it granted a perpetual license to CBrands to use the Corona name, the grant applied only to beer, not … Continue reading →

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8 Brands Top Bev/Al Brand Loyalty List

Posted on January 27, 2021 by Joel Whitaker

The 25th annual ranking of consumer brand loyalty found bev/al brands faced two loyalty challenges in the 2020 marketplace, Robert Passikoff, president of Brand Keys, which conducts the survey said.  The first was emotional engagement and the second was how … Continue reading →

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Snoop Dogg Spots to Unite Corona Brand Family

Posted on August 17, 2020 by Joel Whitaker

The new campaign is a take-off on Corona‘s label boast of being “La Cerveza Mas Fina” (the finest beer) and is named La Vida Mas Fina, the Fine Life. “You can’t choose everything in life, but you can still choose … Continue reading →

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Are Words Becoming Obsolete in Building Brands?

Posted on July 25, 2012 by Joel Whitaker

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until … Continue reading →

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