Tag Archives: Bud Light

Bud Light to Pay $15 Million to Fans Who Predict All 32 1st Round Draft Picks

“As the official beer sponsor of the NFL, Bud Light continues to cement itself as the beer of choice for football fans across the country by providing them experiences and something to cheers to year-round,” said Andy Goeler, vp-marketing. “Our … Continue reading

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What We Can Learn from New Bev/Al Products

Nearly all of the popular new product launches on Drizly in the first quarter featured single-serve formats and canned offerings ideal for gatherings on the go, the company says. The popular new products of Q1 show a marked shift over … Continue reading

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Bud Light Seizes the Moment in San Antonio

Eric Church delivered a major upset to San Antonio country music fans when he canceled his upcoming concert to instead cheer on his beloved UNC Tarheels as they face off against Duke this Saturday. Needless to say…the “Church choir” wasn’t … Continue reading

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On St. Patrick’s Day, Beer Sales Doubled in Year, Up 9% from 2019

Across the nation, on-premise returns for St. Patrick’s Day were up significantly, BeerBoard reports. Draft volume was up 118.5% nationally when compared to 2021. In looking back at 2019, the last fully-open holiday prior to Covid shutdowns, 2022 saw a … Continue reading

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Bud Light NEXT Hits Shelves, Releases Super Bowl Spot

Bud Light NEXT began appearing on store shelves yesterday (2/7).  As part of the launch, the zero-carb beer released its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing … Continue reading

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Bud Light Seltzer Hard Soda’s Super Bowl Spots Flavor Power

Bud Light Seltzer Hard Soda‘s Super Bowl commercial focuses on a group of friends who experience a blast of flavor after cracking open a can of Bud Light Seltzer Hard Soda, turning the nearby refrigerator into a portal to the … Continue reading

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