Tag Archives: Brand Keys

Why Consumers Rank Budweiser Low on Patriotism

Posted on July 1, 2016 by Joel Whitaker

We reported Wednesday that when consumers ranked brands on their patriotic attributes, Budweiser was near the bottom.  That was, as we noted, a great surprise to us because we always thought Budweiser was the quintessential American brand. Plus it donates … Continue reading →

Posted in beer | Tagged , , | Comments Off on Why Consumers Rank Budweiser Low on Patriotism

Jack Daniel’s, Samuel Adams Top Bev/Al Brands for Patriotism

Posted on June 29, 2016 by Joel Whitaker

. . . but Budweiser isn’t even in the top 50, according to Brand Keys, the marketing consultancy that interviewed 4,750 consumers to find which of 248 brands were viewed by consumers as most patriotic. “The resonance for the single … Continue reading →

Posted in beer, Marketing | Tagged , , , , , | Comments Off on Jack Daniel’s, Samuel Adams Top Bev/Al Brands for Patriotism