Tag Archives: Boston Beer

A-B Said Ending SuperBowl Exclusivity

Anheuser-Busch has apparently abandoned the Budweiser Mudflap Theory of Marketing, deciding not to renew its status as the exclusive alcohol beverage advertiser on SuperBowl.  A-B hadn’t responded to our request for comment, but Spencer Gordon, vp-consumer connections, told Sports Illustrated’s … Continue reading

Posted in Advertising, News | Tagged , , , , , | Comments Off on A-B Said Ending SuperBowl Exclusivity

Boston Beer Company Launches Line of Cannabis-Infused Iced Teas in Canada

Boston Beer Company, Inc. said it will launch TeaPot, a new line of cannabis-infused iced teas,  in select Canadian provinces beginning in July.  TeaPot is the company’s first infused beverage offering. TeaPot blends real tea with specific cannabis strains to … Continue reading

Posted in New Products | Tagged | Comments Off on Boston Beer Company Launches Line of Cannabis-Infused Iced Teas in Canada

Boston Beer Post 1Q Loss as Depletions Fall, Shipments Plunge

Boston Beer Co. reports first quarter depletions fell 7% and depletions plunged 25.1%, leading to a 21.1% drop in sales to $430.1 million and a net loss of $2 million.  A year earlier the company reported a profit of $65.6 … Continue reading

Posted in Earnings Report | Tagged | Comments Off on Boston Beer Post 1Q Loss as Depletions Fall, Shipments Plunge

Boston Beer Posts $52.8 Million Loss in 4th Quarter

What do you do when you post a whopping $51.8 million loss in the fourth quarter, one which more than wipes out a year-earlier profit of $32.8 million, or $2.64 a share?  If you are a market leader, you point … Continue reading

Posted in Earnings Report | Tagged | Comments Off on Boston Beer Posts $52.8 Million Loss in 4th Quarter

Boston Beer Projects Earnings Per Share to Fall Dramatically

Boston Beer Co. said it projects earnings per share for fiscal 2021 will be somewhere between a loss of $1 and a profit of $1.  That’s down dramatically from the company’s previous project of $2 to $6.  “The estimated lower … Continue reading

Posted in Earnings Report | Tagged | Comments Off on Boston Beer Projects Earnings Per Share to Fall Dramatically

Truly Intros New Margarita-Inspired Flavors

Truly Margarita Style Hard Seltzer comes in four flasorss — Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili.   They are available nationwide.  Each flavor is made with real ingredients including lime juice concentrate, agave nectar and sea salt, and … Continue reading

Posted in New Products | Tagged , | Comments Off on Truly Intros New Margarita-Inspired Flavors