“Loud and Clear” was designed to put Stoli back into pop culture and welcome a new generation of consumers. The campaign, shot in Ukraine, will trumpet the brand’s long history of being bold, authentic and unapologetic. You can see a video from the campaign here.
The campaign also comes one year into the tenure of Hugues Pietrini as Global CEO of the Stoli Group as the company positions itself as the leader in the spirits category.
Stoli recently released its first new flavor since 2013, Stoli Cucumber, and launched a new tequila brand, Cenote, and its plans to release a Mezcal and Gin by the end of the year.
To convey its brands bold, uncompromising and authentic voice, Stoli has enlisted an impressive list of artists to help create the campaign that includes Hans Zimmer, the composer of the Oscar-winning score for The Lion King, Emmy/BAFTA Nominee Lorne Balfe, Rachel Morrison, nominated for an Oscar for her work on the film Mudbound, served as the campaign’s DP. The campaign also features award winning photographer Rankin and graphic designer Tyrsa. The creative was developed with creative agency, Fred and Farid.