Wallin, co-founder and founding ceo of Beach Whiskey, will devote his full energies to Taliera, Beach Whiskey’s Brand Manager, which he created in 2005 to create new brands, counsel startups and scale existing food and beverage brands.
Trout, the new CEO, had been Chief Operating Officer.
Andrea Yorgy joins as Chief Financial Officer. She led the Finance and Accounting department for Louisville Distilling Co., for three years, with an integral role in seeing the brand through acquisition by Bacardi and the finances surrounding construction of a new distillery and brand home.
Andrew McGinnis, Co-Founder and Chairman of the Board, said case sales are up 296% in the last three months compared to the previous three months. New placements for Beach Whiskey and American Harvest include the country’s largest independent retailer of fine wine and spirits (165 superstores across the country), the country’s third largest food and drug retailer (1,300 stores in 35 states) and one of the country’s largest restaurant franchisees (477 restaurants in 26 states).
The agreements have the potential to place American Beach Whiskey and American Harvest Organic Vodka in more than 2,000 additional grocery stores, retail outlets and casual dining restaurants across the country, the company said.