Diageo announced support of the third-annual Immigrant Heritage Month this month.
To mark the month, Smirnoff will be bringing the Smirnoff Global Street Art Project to the U.S. The Smirnoff Global Art Project launched in March 2016 in Tokyo, Japan, and gathers some of the most innovative names in the world of street art to stage a dialogue around inclusivity.
Immigrant Heritage Month is celebrated in June and is an initiative to partner community organizations, elected officials, corporations, artists and thought leaders to gather and share inspirational stories of American immigration.
For the U.S. activation of the Global Street Art Project, Smirnoff is teaming up with Los Angeles street artist, Morley, to show that the world is better when we break down walls and unite all cultures together.
“We want to bring the Smirnoff brand purpose of inclusivity to life in a way that demonstrates why the American story of immigration is one to be proud of and one that makes the United States a unique place to live,” said Jay Sethi, VP-Marketing, Smirnoff. “By working with Morley, we will visually share how individuals with interesting immigration stories have positively impacted the growth of our country.”