Smirnoff Adopts Populist Advertising Theme

Exclusivity is out. It’s time to let everyone in.

That’s the concept behind “Exclusively for Everybody” – Smirnoff‘s new global marketing campaign that kicks off April 24.

“We wanted to bring a fresh voice to vodka and break through some of the exclusive characteristics the category has come to be associated with.  Smirnoff was created to be enjoyed by everyone, from Czars and Hollywood stars to you and your friends in the bar down the street. We want to celebrate that we’re there for good times, wherever and however they occur,” said Dan Kleinman, US Brand Director of Smirnoff.

Smirnoff has created a digital film and six 30 second spots for the “The Party” which tells the story of two friends planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times. One of the 30 second spots, “Ride Home,” promotes safe rides home — even for house parties.

Under the direction of the renowned Russo Brothers of Arrested Development and Captain America: The Winter Soldier, television superstars Alison Brie of NBC’s Community and Adam Scott of NBC’s Parks and Recreation play host to the epic house party featured in the spots.

Smirnoff is a Diageo brand.

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