Sailor Jerry Launches a Black Bottle with Pin-Up Art

 Sailor Jerry Spiced Rum launches a limited-edition black bottle.  The rollout begins this month and will be available nationally by July 4.  Retail: $15.99.

Steeped in the patriotic history authentic to the rum, the bottle features iconic artwork from the undisputed father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired.

Norman Collins was a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor. The bottle’s artwork featured the flash-style artwork made famous by Norman Collins.

The pin-up on the bottle is a nod to the countless pin-ups that Norman Collins tattooed on oversea soldiers. The term “pin-up” itself derives from soldiers who would “pin up” photos and images of seductive women on their walls and inside of their tents while overseas fighting for their country. Other symbols of patriotism featured on the limited edition bottle of Sailor Jerry Spiced Rum include an eagle and stars.

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