PAMA Pomegranate Liqueur announced the first “Are You Indispensable?” Cocktail Competition. It will showcase PAMA as the indispensable modifier that provides a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color to cocktails ranging from aperitifs to nightcaps using both clear and aged spirits.
The competition is hosted by Hanna Lee Communications, Inc., an award-winning agency specialized in spirits, food, wine, and lifestyle PR and social media marketing.
The competition is exclusively for professional bartenders and mixologists age 21+. Recipes will be accepted through Oct. 31, 2013 on www.shakestir.com/PAMA. The competition’s prizes include a Grand Prize of $5,000, a second place prize of $2,000 and a third place prize of $1,000.