Miller Leads Bev/Al Firms in ‘Intimacy’ with Consumers

A survey by MBLM, which describes itself as “the brand intimacy agency,” found Miller led all beverage alcohol brands in terms on “intimacy” – how they connect emotionally with consumers.  Miller’s score was 31.4, followed by Budweiser at 23.2, and Coors at 21.8.

The authors believe measuredly brand “intimacy” is important Continue reading

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Bacardi to Expand Tree Planting Program to 5 Additional States

Bacardi Inc.’s “Buy-a-Bottle-Plant-a-Tree” campaign to restore forests in Idaho resulted in sales of 3,585 cases of Bacardí Superior, Bacardí Gold, and Bacardí Select rum were sold in 65 Idaho retail stores during the two-month “Help Protect our Forests” promotion throughout May and June.

It’s the third year of the program, run in partnership with American Forests and the Idaho State Liquor Board.  Because of its success, Bacardi is looking to expand the “Help Protect our Forests” activation into additional states including Montana, Wyoming, Utah, Oregon and Virginia.

Overall, more than 93,000 trees Continue reading

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New Belgium Brewing Cancels Tour de Fat in Denver

The brewer received a lot of blowback from changes that included first-time paid entry, a venue change and cancellation of the bike parade.

“We moved to a paid model this year to bring in bigger bands and expand our philanthropic outreach,” Continue reading

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Chase International to Rep Stillhouse in Travel Retail, Caribbean

Chase International, Inc., was appointed the distribution partner for Stillhouse whiskey for the US Travel Retail and Caribbean markets.

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Dick Yuengling Donates $2.8 Million to Home Town

The money will be used to build a new parking deck.

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What We’re Watching

Still Installed at Old Forester Distillery

It was a sight to see on Main Street in downtown Louisville Saturday as a 4,700 pound still was installed into the Old Forester Distillery.  You can see it here, from WDRB, Louisville.

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