How to Reverse the Downward Trend in Beer Volume

If we were running Anheuser-Busch or MillerCoors we’d be in a bit of a panic too.  Every month, it seems, we report yet another decline in shipments.  CEOs of major brewers took their panic to the Continue reading

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Guinness Marks 200 Years of Sales in America

And it’s marking the event by introducing the limited-edition Guinness 200th Anniversary Export Stout, bringing back a Continue reading

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Limestone Branch Releases Kentucky Bourbon

Limestone Branch Distillery introduces the 2017 version of Yellowstone Limited Edition Kentucky Straight Bourbon, finished in charred Continue reading

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Crown Royal Taps J.B. Smoove

He’s leading a campaign, “Crown Royal Regal Apple: The Musical.”  J.B. and his crew along up with director Greg Bundala, Anomaly New York and Storefront Music Continue reading

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Absolut Using Songs to Promote Acceptance

Absolut is seeking real stories of acceptance from fearless fans, friends and followers – including Rita Ora’s personal story Continue reading

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Who & What —

Beam Suntory promoted Marc André Tousignant to Chief Financial Officer, effective Jan. 1, 2018. Tousignant will succeed John Owen, who, as previously announced, plans to leave the Continue reading

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