MillerCoors May Not Renew NASCAR Sponsorship

The parties haven’t been able to reach an agreement extending the deal, and a renewal is looking increasingly unlikely, sources say.  This might create an opening for Budweiser to step back in as NASCAR sponsor.

Coors Light has been the official beer of NASCAR since 2008, when it outbid Budweiser at $4 million a year.

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Vancouver Artist Wins Bombay Sapphire Artisan Series

Vanessa Lam, a Vancouver artist, was named the Grand Prize Winner of the 8th Annual Bombay Sapphire (Bacardi) Artisan Series.

Now in its eighth year, the Artisan Series seeks to discover the best Continue reading

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A D.C. Wine Auction Raises $200,000 for California Wildfire Victims

The auction was in support of North Bay Fire Relief, and sought to support people whose lives have been disrupted by the northern California wildfires.

The event was hosted by the California State Society.  WineAmerica and Wine Institute played a major role, along with Altria (parent company of Chateau Ste. Michelle) and other sponsors.

Members of the Honorary Host Committee included Rep. Mike Thompson, co-founder and co-chair of the Congressional Wine Caucus, along with House Majority Leader Kevin McCarthy, Democratic Leader Nancy Pelosi, and other colleagues.

The “Best of Class” (top) sponsor was Jackson Family Wines, which provided major support for the event in the form of a major Live Auction Lot (a unique “Wine Country Experience”), special bottlings and other items.

Cakebread Cellars and Chateau Montelena of the Napa Valley also donated auction wines, along with Constellation Brands.

Wineries outside California also donated wines for the auction and/or reception included Anthony Road Winery, Bedell Cellars, and Dr. Frank Wines from New York; Adelsheim Vineyard and Brooks Wines from Oregon; Mazza Wines of Pennsylvania; William Chris of Texas; L’Ecole No. 41 and Pepper Bridge from Washington.

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Bud Light Sweeps: Super Bowl Tickets for Life

Football fans can purchase select marked packs of Bud Light nationwide and submit the code on the pack via text message, online or in-person, for a chance to win Super Bowl tickets for life.

On Sunday evening, a brand-new TV commercial on the Famous Among Friends creative platform titled, “Handouts”, will air to officially introduce the new Sweepstakes to consumers.  The new spot urges consumers to “enter for thy chance to win Super Bowl tickets for life”.

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Chattanooga Whiskey Opens Distillery to Public

It’s been producing whiskies at the Riverfront Distillery since March.  But Saturday the public could tour the 5,500-square-foot event space.

The facility is the company’s headquarters, and can store 4,000 53-gallon white oak barrels.

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What We’re Reading —

How Beer Is Leading the Way for Australia’s Sustainable Future (Yes, Really)

Renewables! They are great. They’re already the cheapest source of new power generation, the growth of battery storage effectively solves any reliability concerns, and — despite what fractured and terrified governments might do to try to stem the tide — they are increasingly popular.

The Australian government may be a decade or two behind the curve, but one of our greatest industries is picking up the slack: beer, and other beer-like substances! So come, friend, and let’s talk about how grog is going green.  Read more here, from Australia’s Junkee.

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