TTB Sued Over Health Claims Ban

Bellion Spirits LLC and Chigurupati Technologies Private LTD launched a broad challenge to Alcohol & Tobacco Tax & Trade Bureau’s ban on health claims in alcohol advertising, and Continue reading

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Advertisers Migrating Back to TV?

Some of the world’s biggest marketers have expressed a lack of confidence with the digital advertising supply chain, Business Insider reports, and have started reinvesting ad dollars back into Continue reading

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Brewers Launch Videos on Disclosure Initiative

The idea is to explain the Brewers’ Voluntary Disclosure Initiative and its members’ commitment to disclose information about their products’ ingredients, nutritional facts, alcohol by volume and Continue reading

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Beyonce to Lineup Brewing: Don’t Use My Name

The product is  Bïeryoncé, a German-style pilsner from the Brooklyn brewery Lineup Brewing. The beer was originally released in October of 2016, and now Beyonce’s lawyers have sent Lineup a cease-and-desist letter.

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Rabble Wine Taps VintagePoint for Sales, Marketing

“Vintage Point is a proven partner in growing and scaling well known wine brands through all U.S. sales channels. We know their highly skilled and engaged team will provide us access to new Continue reading

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Economy is Good, Getting Better. That’s Good News for Bev/Al

The economy is purring, and will continue to expand in 2018.  That’s good news for bev/al marketers, who learned again during the Great Recession that while bev/al volumes may be relatively Continue reading

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