Happy Dad Hard Seltzer Offers a Banana Flavor with Bored Ape NFT

Orange County, Calif., based Happy Dad Hard Seltzer released 10,000 cases of a Banana flavor.  The packaging includes a NFT (non-fungible token), a Bored Ape from the Bored Ape Yacht Club collection and will be available in the 14 states in which Happy Dad is available.

Ahead of the announcement, Happy Dad Banana was featured and enjoyed on last week’s Full Send Podcast with guest Elon Musk. The podcast episode has over 8.6 million views.

“We are big NFT fans over here at Happy Dad and it made sense for us to purchase a Bored Ape. We wanted to create something unique for everyone to enjoy, while also having the NFT community involved. Obviously, banana is a bold flavor and hasn’t been seen before, but we nailed the flavor and it’s refreshing and delicious,” said Sam Shahidi, co-founder/CEO of Happy Dad Hard Seltzer.

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Country Music Star Kane Brown Joins Dewey Crush as Chief Flavor Officer

Kane Brown was introduced to Dewey Crush by a family member and fell in love with the product’s fresh taste and summer vibe. After initially joining as an early investor, he wanted to create a deeper and more public relationship with the brand quickly resulting in him coming on as the Chief Flavor Officer today.

“Growing up in Northwest Georgia, I had never heard of an Orange Crush until I started spending time on the Chesapeake Bay with my wife, Katelyn and her brothers. Every boat bar they took me to had its own spin on the Crush, and it quickly became my go-to summer beverage,” Brown said. “To have the opportunity to team up with Dewey Crush and bring not only the drink, but the idea of summer fun, to Tennessee and on tour year-round, seemed like an easy decision to make. Dewey Crush has been a hit with my friends at every stop on tour and is definitely my band’s new favorite drink!”

“We are honored that Kane has decided to join the Dewey Crush family as we believe our alignment on values, lifestyle, family, music and the overall mantra of ‘living life to the fullest’ made this a natural partnership,” says Co-Founder Jarret Stopforth. “We are so grateful for this opportunity to work with Kane and look forward to making summer a 365-day season fueled by Dewey Crush and Kane’s music.”

Sales of canned cocktails have exploded as drinkers look for convenience and new flavors  beyond wine, beer and seltzers. The total RTD alcohol market is $20 billion and growing 1,500% year-over-year in the last ten years and is expected to grow to $146 billion by 2030. The authentic, craft vodka and crushed fruit beverage is made with premium spirits and real juice and is available in three hand-crafted flavors – Original Orange, Ruby Red Grapefruit and Watermelon. Following last summer’s wildly successful Delaware launch, the brand has since expanded along the coast to Maryland, DC and New Jersey with Virginia and Tennessee launches slated in the coming months.

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Integrated Beverage Taps McMillan as CEO, Mangone as CFO

Integrated Beverage Group (IBG) said it hired Shawn McMillian as  Chief Executive Officer (CEO) and Jason Mangone as Chief Financial Officer.

McMillian joins IBG from Accelerate360, where he served as Executive Vice President. He has over 25 years of executive leadership experience in the consumer-packaged goods industry and 16 years in the beverage industry at Coors Brewing Co. and in the Coca-Cola system.

“IBG has established itself as a strong leader in the wine and spirits better-for-you space. Their consumer insights and data driven approach to innovation, and commitment to purity and ingredient transparency in the adult beverage category is truly impressive. I look forward to building upon their success and continuing to grow these great brands,” said Shawn McMillian.

Prior to joining IBG, Mangone served as the Chief Financial Officer for Custom Made Meals Inc. and before that at Flo Water Inc.

IBG has seen its innovative brands grow rapidly over the past three years due to its commitment to third-party certification of its functional claims for brands such as, Lifevine Wines and Duck Pond Cellars and its disruptive flavor-mapping technology leveraged with Replica Wines and Dhos non-alcoholic spirits.

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Who & What —

Balletto Vineyards, hires Allyson Taylor as Director of Events.  Before joining Balletto, Allyson ran her own event company and managed conferences for large organizations including the State of Alaska and worked for Starz Entertainment as Director of Events, managing a team that planned and executed more than 20 events per month from retreats to large-scale galas.  

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Covid Suspected in Plunge in Alcohol, Other Substance Use Among Indiana Teens

The past two years have seen some of the largest decreases in substance use among Indiana youth in over 30 years.

That’s according to the 2022 Indiana Youth Survey which also found that fewer Hoosiers in grades 6 through 12 reported substance use in the past month in 2022 compared to 2020.

The numbers, which are based upon responses from over 90,000 Hoosier students at 323 schools, represent some of the largest decreases in substance use since the Indiana Youth Survey began in 1991, and are in line with similar decreases nationwide.

Among substances with the lowest prevalence rates in 30 years were cigarettes, alcohol and marijuana. Alcohol use in the 30 days prior to taking the survey among 12th-graders, for instance, was 39.8 percentage points lower than in 1991, when it was 59.7% — the highest-ever reported for this survey. Cigarette use among 11th-graders was down 37.3 percentage points from a high of 40.1% in 1996, and marijuana use among 10th-graders was down 16.5 percentage points from a high of 24.9% in 1996.

“We have never seen such substantial decreases since I began leading the survey, and we suspect these data reflect unexpected consequences of the COVID-19 pandemic,” said Ruth Gassman, a senior scientist at the IU School of Public Health-Bloomington and the executive director of the Indiana Prevention Resource Center, who leads the survey. “The pandemic has disrupted adolescents’ daily lives and may have prevented youth from accessing substances.”

Additional highlights from the report include:

  • Alcohol remained the most common substance used by Indiana youth, but the percentages of 12th-graders who reported drinking alcohol in the 30 days prior to taking the survey dropped from 28.5% in 2020 to 19.9% in 2022.
  • Electronic vapor products were the second-most-used substance by Indiana teens. The percentages of 12th-graders who reported using vaping products during the past 30 days decreased from 23% in 2020 to 14.8% in 2022.
  • The survey found that students across grades 7 to 12 reported decreased use of alcohol, cigarettes, electronic vapor products, marijuana and prescription drugs not prescribed to them compared to 2020.
  • Cigarette and alcohol use during the past month was also less prevalent among sixthgraders compared to 2020.
  • The percentage of 12th-graders who reported believing that it is easy — “sort of easy” or “very easy” — to get alcohol decreased from 63.8% in 2020 to 57.9% in 2022.
  • Students across grades 7 through 12 also reported decreased levels of perceived availability of alcohol, cigarettes, marijuana, and drugs like cocaine, LSD or amphetamines compared to 2020.
  • For students who drank alcohol in the past year, parents were the primary source of alcohol for seventh- and ninth-graders, while students in grades 10 through 12 were most likely to report getting it at a party.
  • Very few students reported purchasing alcohol from a retailer.

“These declines are positive news, but it’s unclear whether these trends will continue,” said Jon Agley, an associate professor at the School of Public Health-Bloomington and deputy director of research at Prevention Insights. “Since youth often use substances with peers and outside the home, it will be important to learn whether these are long-term shifts or more of a ‘blip’ on the radar.”

He said another area that warrants continued observation is the impact of the recent FDA ban on vaping products produced by Juul.

“It’s hard to know what the landscape will look like for youth vaping in 2024,” Agley said. “In our survey, use of electronic vapor products hit its peak in 2018 and declined in 2020 and 2022, even though vaping remains much more common than any other form of tobacco consumption.”

The survey also asked students about their mental health, finding that students across all grade levels reported moderate increases in feelings of depression and other negative mental health indicators compared to 2020. For instance, the percentages of sixth-graders who reported feeling sad or hopeless almost every day for two weeks or more in a row during the past year increased from 28.9% in 2020 to 35.2% in 2022.

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What We’re Reading —

How brands can appeal to Gen Sober, as non-alcoholic options prove to be more than a fad

Data from Roy Morgan points to a steady decline in alcohol consumption among young Aussies compared to their older peers. The Endeavour Group, which operates Dan Murphy’s and BWS, has seen its non-alcohol category grow 150% over two years, spurred by booze-free consumers. (Smart Company)

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