Ohio Wineries Jumped 51% in 5 Years, But Output Stayed the Same

The number of wineries in Ohio surged 51%, to 265 in 2016 from 175 in 2012, a new economic impact study by Frank, Rimerman & Co. finds.  But the number of gallons produced remain flat at 1.23 million gallons, or 516 cases.

That suggests that not only is most of the industry’s growth Continue reading

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Coors Light Partners with Time Inc.

This sounds very cool:  Coors Light teamed up with Time Inc. to use virtual reality to bring fans of the University of Southern California Trojans to the field at LA Memorial Coliseum to see what it’s like inside the huddle and be part of the action.  University of Texas fans got behind-the-scenes access to Darrell K Royal–Texas Memorial Stadium, including an in-depth look at the newly renovated locker rooms, with former UT star Jordan Shipley. Continue reading

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Cruzan Rum Donates $500,000 to Virgin Islands Hurricane Relief

Cruzan Rum Distillery, based on St. Croix in the US Virgin Islands, today committed $500,000 to the Fund for the Virgin Islands to support relief and recovery from Hurricane Irma in the Territory.

The donation brings to more than $1.6 million in Continue reading

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Who & What —

Kimpton Hotels & Restaurants names Nicolas Kurban VP of Restaurants + Bars – East, and promotes Scott Gingerich VP of Restaurant + Bars – West.

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1 in 4 Germans Say Low/No Alcohol Beer Tastes Just as Good as Regular Beer

Twenty-seven percent of Germans told Mintel low/no alcohol beer tastes just as good as full-strength beer.

While younger consumers may have been the most enthusiastic beer drinkers in previous generations, today, this cohort is among the most likely to see the merits of low/no alcohol beer: Continue reading

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New Hornitos Tequila Campaign: Nothing Happens Without a Shot

Hornitos Tequila’s new marketing campaign, “A Shot Worth Taking,” highlights the extraordinary things that can happen when people are willing to “take a shot.”

The new marketing effort launches on Mexican Independence Day, the anniversary of the brand’s launch back in Continue reading

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