Heineken Boosts Recycling at Major Soccer Match

Heineken USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ Continue reading

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An Interview with David Hewlett How Millennials Are Changing the Wine Industry

Shades of the 1960s:  There’s something of a counter-cultural movement among Millennials, driving to look for new brands, brands that are “speaking to them,” and, when it comes to wines, not the same wines their parents drink.

That makes it harder to create brand loyalty, says Continue reading

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Trinchero Family Estates Transitions to 100% Renewable Energy

Trinchero Family Estates (TFE) has transitioned all of its energy use to Deep Green 100% renewable energy across all of its facilities in Napa County, CA.  Trinchero is Napa Valley’s largest wine company.

TFE has partnered with MCE to transition all of its Continue reading

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Heineken Taps US Beverage for Select Brands

Heineken Americas Export appointed U.S. Beverage as the U.S. importer of certain specialty Heineken brands from Europe, Latin America, South America, and S.E. Asia that aren’t handled by Heineken USA and Five Points Trading Co.

“After an extensive review of our U.S. Continue reading

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Foley Family Wines to Import Lucient Albrecht Wines

Foley Family Wines said it was named the exclusive importer of Lucien Albrecht, based in Alsace, France.

Lucien Albrecht is among the pioneers of viticulture in Alsace. Continue reading

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Coors Light Sculpture Celebrates Recycling

Coors Light and the Arizona Diamondbacks will reveal a new sculpture at Chase Field Friday (7/21) created and filled with Coors Light cans collected during this season’s home games.

Designed by local Arizona-based artist John Randall Nelson, the sculpture will encourage fans to recycle Continue reading

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