What We’re Reading —

Climate Change Is Affecting Michigan Wine

Climatologists say winter weather will become increasingly volatile and harder to predict, and this impacts how local vintners grow grapes, how they manage their vineyards, and even which varieties of wine they produce. (Hour)

Florida’s unconventional way of making wine

In typical Florida fashion, wine made here may not include the main ingredient of grapes. So, how is wine made? (WTSP.com)

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Who & What —

Trinity River Distillery announces the hiring of its new Master Distiller, Brett Luchesi.

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Lagier Meredith Vineyard Sells for $0

Owners Steve Legier Carole Meredith want to retire from winemaker and farming their small vineyard on Mount Veeder.  But they want to keep living in their home on their property.  So their friends Aaron and Claire Pott will take control of their vineyard and use the fruit for their Pott Wines.  And yes, that sale price of $0 is real.  It’s a steal in an era when other wineries have sold for $250 million to $725 million.  Read all about the deal here, from the San Francisco Chronicle.

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Arson Suspected in French Wine Country Wildfire

The fires, fanned by searing heat and strong winds spread across 75 acres surround Bordeaux since July 12, according to Reuters.  Some 34,000 people have had to evacuate their homes.   The Bordeaux Public Prosecutor said a man was in custody in connection with an investigation into a probe into one fire which has burned 31,629 acres.  So far there hasn’t been any reports of damage to vines.

Meanwhile, in Britain, temperatures were expected to top 104 degrees F after the warmest night on record.

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Beat Box Punch Claims 110% Sales Growth YTD from 2021

BeatBox Beverages, the No. 1 fastest-selling single serve Tetra 500ml wine brand in the U.S., says one reason for that 110% sales growth is that it’s now in 34,000 total accounts.  That’s a 70% gain from 2021.

New placements include 2,700+ Circle K locations, 3,500 7-Eleven locations, Walmarts in Florida and South Carolina, and Dodgers Stadium.  BeatBox claims to be the fastest-growing brand on social media with over 8 million impressions in May.

While it says it has locked in key sponsorships with key partners like USA Softball, Oklahoma State University, AEG, Live Nation, Heartland MotorSports Park, Texas Motorplex and many Minor League Baseball teams, BeatBox said it is continuing to focus on the wider music festival sector.

BeatBox has invested more than $1.5 million into sponsoring music festivals across the country in 2022 – Including EDC Vegas & Orlando, Sunset Music Fest, Barefoot Country Music Fest, Day Trip, Lost Lands, Decadence, Rocklahoma and many more!

At each festival BeatBox is committed to engaging with consumers through authentic experiences some include blender bikes, body paint artists, roller discos; resulting in many product sell-outs.

BeatBox – Beat Boring Summer Retail Campaign is giving consumers the chance to win VIP tickets to over 30 music festivals.

“BeatBox was born out of genuine love for going to music festivals. So rather than approaching these festivals as an “advertiser,” we aim to add to the overall festival experience. These special moments with our community are what separate the BeatBox brand,” says Brad Schultz, CMO & Co-Founder.

BeatBox, which raised $1million from Mark Cuban on Shark Tank, got its start through its founders’ shared love of music. They have an entire focus on RTDs, which is currently the fastest growing category in alcohol, and BeatBox is one of the top selling brands in the category.

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Fresh Vine Wine Releases 6th Varietal, Sauvignon Blanc

Fresh Vine Wine, Inc. released its Sauvignon Blanc, the sixth varietal in its expanding line up of premium wines. The newest varietal will be available throughout the U.S. With this launch, over the last 120 days, Fresh Vine Wine has  added nearly 2,770 new Points of Distribution (PODs) for its premium wines.

“Our new Sauvignon Blanc enables us to add to one of the top five selling varietals of wine in the U.S. and elegantly complements our growing product line, appealing to the growing market of health-conscious consumers who value premium taste with our Fresh Vine Wine Varietals. As retailers add Sauvignon Blanc to their shelves, we expect to see PODs correspondingly increase,” said Rick Nechio, Interim CEO of Fresh Vine Wine, Inc. “The introduction of our latest varietal represents further progress in leveraging our rapidly expanding footprint aiding acceleration of our growth in the $69 billion wine category.”

“Fresh Vine Wine’s Sauvignon Blanc is available now at retailers nationwide, at the two largest online wine markets, Vivino and wine.com, and on our website at www.freshvinewine.com. Sauvignon Blanc is always a summer-time favorite,” continued Nechio, “So we feel the timing of this release is well-positioned to capitalize on our momentum with a seasonal favorite that will help grow our brand.”

Fresh Vine Wine’s Sauvignon Blanc is characterized by its light, golden straw color and aromas of key lime, fresh melon, and California citrus blossoms. It has a juicy palette of white peach, ripe Meyer lemon, and pomelo as well as a luscious, refreshing finish of ruby red grapefruit. Fresh Vine Wine Sauvignon Blanc has just 98 calories, 0.1 gram of sugar, 2.8 carbs and an ABV of 12.5% on average per five-ounce glass.

Fresh Vine Wine’s vision is to be the leading wine choice in the emerging “Better For You” category, capitalizing on the trend toward healthier living that is sweeping the food and beverage industry. Fresh Vine Wine’s strategy is to accelerate growth by amplifying its marketing, expanding its product offerings, and expanding its team. Fresh Vine Wine will continue to position its core brand lineup as an affordable luxury, between $14.99-$22.99.

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