Michelob Ultra to Award 95 Runners NYC Marathon Spots

Michelob Ultra, the light beer that champions living an active and balanced lifestyle, said it will award 95 runners entries for the 2017 TCS New York City Marathon to create Team Ultra.

Michelob Ultra isn’t just Continue reading

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Brown-Forman Highlights Employees as Responsibility Champions

Brown-Forman’s sixth corporate responsibility report features narratives describing employees who champion the cause of responsibility throughout the business, from the founder of a non-drinker’s employee resource group to an employee who organized a significant refugee aid effort in Europe.

In addition to the written narratives, Brown-Forman has produced a series of videos to accompany the report which help bring to life the company’s responsibility approach and actions, including its proactive alcohol responsibility efforts in its sales and marketing, as well as the long history of environmental sustainability at the Jack Daniel Distillery in Lynchburg, Tenn. Continue reading

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Amarula to Kick Off New Campaign on World Elephant Day

Amarula will kick off its new campaign, “Don’t Let Them Disappear,” by hosting “The Disappearing Elephant” in the heart of New York City.

It will be a life-size ice sculpture of an elephant, which will melt and Continue reading

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What We’re Reading

Heineken vs. Bud: Investors Should Choose Wisely

AB InBev is the beer investor’s flavor of the month thanks to strong cost-cutting. Rival Heineken’s growth looks undervalued by comparison, Stephen Wilmot writes in The Wall Street Journal.  Read more here.

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  Southern Glazer’s, Breakthru, White Rock, Pio Imports to Pay $9 Million in PLCB Corruption Scheme

Four vendors to the Pennsylvania Liquor Control Board have entered non-prosecution agreements with the government requiring the payment of over $9 million in monetary penalties for their involvement in previously providing things of value to officials at the PLCB.

Southern Glazer’s agreed to pay $5 million in monetary penalties for their employees’ role in providing cash, all-expenses paid trips, tickets to shows and sporting events, entertainment and other things of value to officials at the PA-LCB from 2000 to 2012. Attached to their agreement is a statement of facts outlining the conduct of Southern’s employees. Continue reading

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With Whiteclay Liquor Stores Closed, Buyers Move to Nearby Towns

Nebraska Liquor Control Board says some towns near the Pine Ridge Reservation have seen liquor sales more than triple, since beer sales were ended in Whiteclay, Neb.

Whiteclay merchants had been criticized for Continue reading

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