Beam Suntory U.S. Sales Up Mid-Single-Digits

Beam Suntory Inc.’s comparable sales increased at a mid-single-digit rate in the first half, parent company Suntory Inc. reports.  Jim Beam and Maker’s Mark demonstrated double-digit global growth driven by rising consumer demand and favorable share trends across key markets, it added.

That mid-single-digit rate of Beam Suntory was better than the parent company as a whole, which includes not only alcohol beverages but other products in Japan, including Haagen-Dazs ice cream.  The company said sales rose 1.6% overall in the first half.  Net income soared, however, 32.5%.

Mid-single-digit sales growth in the United States, led by especially strong performance for brands including Jim Beam, Knob Creek, Basil Hayden’s and Hornitos, drove results in the Americas region.

In the International region, strong sales growth was fueled by rising global demand for Jim Beam and excellent performance for the company’s brand portfolio in Europe, Southeast Asia and other markets.

The company’s Japan business (Suntory Spirits Limited) saw 5% year-on-year growth in sales. Among whiskies, strategic brands Chita and Torys (Classic) delivered strong growth. Jim Beam in Japan accelerated marketing activities behind the Beam Highball. Hibiki 21 years old earned further acclaim as the Supreme Champion Spirit at the International Spirits Challenge 2017 in July.

RTD beverages grew case volumes 13%. -196ºC Strong Zero expanded demand as consumers increasingly pair the refreshing brand with food. In addition, Continue reading

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Miller Leads Bev/Al Firms in ‘Intimacy’ with Consumers

A survey by MBLM, which describes itself as “the brand intimacy agency,” found Miller led all beverage alcohol brands in terms on “intimacy” – how they connect emotionally with consumers.  Miller’s score was 31.4, followed by Budweiser at 23.2, and Coors at 21.8.

The authors believe measuredly brand “intimacy” is important Continue reading

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Bacardi to Expand Tree Planting Program to 5 Additional States

Bacardi Inc.’s “Buy-a-Bottle-Plant-a-Tree” campaign to restore forests in Idaho resulted in sales of 3,585 cases of Bacardí Superior, Bacardí Gold, and Bacardí Select rum were sold in 65 Idaho retail stores during the two-month “Help Protect our Forests” promotion throughout May and June.

It’s the third year of the program, run in partnership with American Forests and the Idaho State Liquor Board.  Because of its success, Bacardi is looking to expand the “Help Protect our Forests” activation into additional states including Montana, Wyoming, Utah, Oregon and Virginia.

Overall, more than 93,000 trees Continue reading

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New Belgium Brewing Cancels Tour de Fat in Denver

The brewer received a lot of blowback from changes that included first-time paid entry, a venue change and cancellation of the bike parade.

“We moved to a paid model this year to bring in bigger bands and expand our philanthropic outreach,” Continue reading

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Chase International to Rep Stillhouse in Travel Retail, Caribbean

Chase International, Inc., was appointed the distribution partner for Stillhouse whiskey for the US Travel Retail and Caribbean markets.

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Dick Yuengling Donates $2.8 Million to Home Town

The money will be used to build a new parking deck.

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