New Samuel Adams Brew Marries Lager and Ale

Jim Koch, founder/chairman, Boston Beer Co. says Sam ’76 is “a revolutionary beer that brings together the best attributes of lager and ale with a taste and aroma that will completely surprise any craft beer drinker. We wanted to offer drinkers a craft beer they can enjoy during any drinking occasion, from a tailgate to an afternoon with friends, and that’s exactly what Sam ’76 delivers. It took many iterations to get right, but with one sip you’ll understand why this beer is so unique.”

Born in Samuel Adams’ experimental nano brewery in Boston, it took more than a year of testing and 60 different brews for the brewers to perfect the harmonious balance of Sam ’76.

To create the beer, the Samuel Adams brewers began with two active fermentations – a base lager and a base ale – each with their own respective yeast strains. The base beers were brewed, then combined during a final maturation step when both yeast depend on each other during a tag team fermentation.

The combination of multiple yeast strains and dry-hopping during a late stage of fermentation creates an amazing array of flavors not possible in a typical brewing process.

Sam ’76 is available nationwide in six-pack cans for a suggested retail price of $8.99-$9.99, 12-pack cans for a suggested retail price of $15.99-$17.99, and 16 oz. single serve cans for a suggested retail price of $1.99-$2.49. Prices for each package vary by market.

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