New Bev/Al Promotion Agency Debuts

“While many promotional agencies are simply focused on booking ‘models for shifts,’ our mission is to provide enthusiastic, experienced and knowledgeable brand ambassadors who will promote our clients’ brands and create value through successful promotions and timely recap,” said Al Schuster, Polaris Brand Promotions founder/president.

In addition to staffing for beer, wine and liquor/spirits sampling events, Polaris Brand Promotions also provides promotional model staffing for bars, nightclubs, restaurants, conventions and trade shows as well as for corporate and charity events.

As working with alcoholic beverages presents a unique set of challenges above standard product promotions, Polaris Brand Promotions sets itself apart from its competitors with:

  • Liquor liability and worker’s compensation insurance
  • Alcohol training certification, such as TIPS, required for all brand ambassador team members
  • Industry-leading technology, including utilizing PopBookings online portal for event staffing
  • com, the company’s alcoholic beverage industry news, event and resource website
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