Moet Hennessy Uses Voice Technology for Product Education

Now, people who own Amazon Alexa will be able to learn about champagne and create their own experiences at home, thanks to Moët Hennessy USA.

Bottles and Bubbles, a new skill available for Amazon’s Alexa that gives consumers the opportunity to learn about champagne and to create their own experiences at home.

Through its tips and educational lessons, which range from recommended champagne pairings, moments to celebrate, and how to pronounce Moët Hennessy champagnes, Bottles and Bubbles is designed to create the ideal champagne experience.

“New technologies are providing us with incredible opportunities to not only grow our business, but to engage with our consumers in exciting ways while still delivering on our commitment to building luxury brands,” the company said.  “Bottles and Bubbles will empower individuals with a champagne education and help them create the perfect champagne experience in their own homes.”

To engage with Moët Hennessy’s Bottles and Bubbles skill for Amazon Alexa, users must enable the skill through the Alexa app or on Amazon’s website.  Once enabled, consumers can say, “Alexa, open Bottles and Bubbles” to their Alexa-enabled device and engage with six areas of conversational and educational content, including: Champagne 101, which provides champagne basics and information about Moët Hennessy brands; a calendar of notable dates that can be celebrated with a glass of champagne; and suggestions and services to elevate any social gathering, such as recommended food and champagne pairings, hosting tips, champagne-inspired playlists and ambient sounds for a perfect champagne moment.

Bottles and Bubbles is showcasing Moët Hennessy’s foray into voice AI as both an innovative and future forward leader in the space. Developed in partnership with creative technology agency rehab, the Bottles and Bubbles skill was created to meet the growing demand from Moët Hennessy consumers for a more immersive voice experience. This skill is currently only available in the United States.

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