Michelob Ultra kicked off Masters week with a new partnership with rising star
Brooks Koepka, the world’s 25th-ranked golfer and 2016 Ryder Cup breakout player.
Initial plans call for his integration and participation in a unique consumer giveaway campaign that will kick off at The Players, as well as a special appearance at
The Northern Trust, where he will directly interact with consumers in activities involving golf and other fitness themes.
“Our new pairing with Brooks Koepka further strengthens our connection to the game and reinforces our support for those who pursue active, balanced lifestyles,” said
Azania Andrews, vp- Michelob Ultra. “As one of the sport’s most impressive young stars, Brooks continues to ascend at a rapid pace and is an ideal fit for the fastest
-growing beer brand in the U.S.”