Marie Brizard’s reconfigured route-to-market has begun to show positive results in the U.S., the company said. Sobiesky shipments are up in the second quarter compared to a year earlier, and on-hand inventory levels have fallen.
The company noted that Sobiesky volume in Control States rose 2.5% vs. a 0.5% drop for imported vodka in the period.
For the global company, net sales were up 4.8% worldwide. Jean-Noel Raynaud, ceo, said the company’s sales have resumed their growth in Poland, increased slightly in the U.S. and are growing very strongly in Asia Pacific.
“The relaunch of Marie Brizard is showing positive results, and that brand contributed to net sales growth” in the second quarter.