Jiro Sake Debuts Where It is Distilled: Japan; Names U.S. Distributors

Hiro Sake, the award-winning, handcrafted, premium sake from Japan, announced its market entry to Japan, the country where it is produced.

In another development, Hiro Sake LLC has appointed two new distributors: Johnson Brothers in Nevada (a move from Southern Wine & Spirits) and Superior Beverage Group in Ohio.

Hiro is hand crafted at the Taiyo Sake Brewery in the Niigata Prefecture using only the finest ingredients. The prestigious Taiyo Brewery, considered one of the finest craft sake breweries in Japan, will be distributing Hiro Gold in select cities in Japan beginning in 2018.

“The Taiyo Brewery produces some of Japan’s finest sakes and it is a testament to the high quality of Hiro Gold that one of the most important brewers in Japan – our brewer – wants to introduce it into their own home market,” says Carlos Arana, co-founder and CEO of Hiro Sake. “As we celebrate our sixth anniversary, we continue to be excited about the growth of the sake category in the U.S. and we are thrilled to partner with our colleagues at the Taiyo Sake Brewery to bring Hiro Gold to the Japanese market. We couldn’t have asked for better start to 2018.”

Production of Hiro Gold will be increased to meet the demand for the Japanese market. Initially, Hiro Gold will be introduced in Tokyo and Niigata with more Japanese markets to follow in 2018.

Hiro Gold is available exclusively in Duty Free and in select key markets in the U.S. with a suggested retail price of $100.00 (15% alc./vol.; 720ml). Hiro Gold was the winner of a Double Gold Medal for Best Japanese Sake at the 2016 San Francisco International Wine Competition.

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