The latest addition to the brand’s flavored portfolio, Jim Beam Vanilla, blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whiskey.
It has “the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet vanilla aroma and golden-brown color,” the company said, adding bartenders with early samples of the product have suggested mixing Jim Beam Vanilla year-round with cola and a cherry garnish for extra color and flavor.
Jim Beam Apple was launched in 2015. Since then Jim Beam’s flavored whiskey portfolio has contributed to the brand’s positive momentum. According to Nielsen research, Jim Beam’s sales saw a 15% growth in the 12-month period that ended July 15.
“Jim Beam pioneered flavors in the bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavors in our portfolio,” said Jim Beam’s seventh generation master distiller Fred Noe. It’s 70 proof, retails for $15.99/750ml.