Jacob’s Creek releases a new commercial for its premium wine range Double Barrel. The new commercial, titled Two Barrels, One Soul, is narrated by the acclaimed Australian actor Chris Hemsworth, star of Thor and The Avengers.
The story takes viewers behind-the-scenes of the production of Double Barrel, an award-winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.
The development of the Jacobs’s Creek Double Barrel range has been a complex undertaking that has taken years to perfect. Matured in wine barrels, the wine is finished in whisk(e)y barrels for a richer, deeper and smoother finish. The dedication of the people and winemakers behind Double Barrel is brought to life in this new creative approach, expressing the true passion and relentless spirit of those involved.
“Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines,” says Derek Oliver, Jacob Creek’s global marketing director. “He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him.”