Premium spirit brands grew 2.6% in the 52 weeks ended July 15, according to Nielsen GCA, easily outpacing mainstream brands (+0.5%).
Spirits continue to grow and remain the top-performing mega category, up +3.0% in dollar sales and +1.8% in volume sales, driven by:
Larger sub-categories: Vodka (+1.3%) and Whiskey (+1.7%)
Smaller sub-categories: Tequila (+6.4%) and Cognac (+13.6%)
Wine volume sales are up (+1.5%), driven by growth across all wine sub-categories. This is reflected in the +2.2% growth in dollar sales, with Sparkling Wine showing a standout performance (+12.4%)
Beer remains consistent with volume down -2.1% and value down -1.5%