Hennessy announced “Harmony. Mastered from Chaos,” a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège.
Launching yesterday (6/30), it’s the first campaign in over ten years also offers a glimpse into the inner workings of Hennessy’s mysterious Comité de Dégustation (Tasting Committee)—perhaps the ideal example of Hennessy’s mastery—that crafts the same rich, high quality liquid year over year. Narrated by Leslie Odom, Jr., the campaign features 60, 30 and 15 second digital spots and an interactive digital experience, adding another vivid chapter to the brand’s “Never stop. Never settle.” platform.
“Sharing the intriguing story of the Hennessy Tasting Committee, its exacting practices and long standing rituals, illustrates the crucial role that over 250 years of tradition and excellence play in mastering this well-structured spirit,” said Giles Woodyer, Senior VP, Hennessy US. “With more and more people discovering Cognac and seeking out the heritage behind brands, we knew it was the right time to launch the first significant marketing campaign for V.S.O.P Privilège.”