Heineken Americas Export appointed U.S. Beverage as the U.S. importer of certain specialty Heineken brands from Europe, Latin America, South America, and S.E. Asia that aren’t handled by Heineken USA and Five Points Trading Co.
“After an extensive review of our U.S. importation organizations, and as a result of the evolution of the U.S. market, we are excited to partner with U.S. Beverage in our strategy to build our extensive portfolio of specialty international brands,” said Jose Luis Lopez Portillo, Export Director. “Heineken has partnered with U.S.B. in part for a number of years and has proven itself as a builder of premium brands throughout the United States. We are quite confident and excited that our partnership will provide national growth in the important U.S. market.”
Justin Fisch, Vice President- General Manager for USB added, “We are honored to continue our relationship with Heineken Americas Export and their superb team of managers. We are very excited by the opportunity to take these extraordinary brands to new levels of success in the United States.”
The transition will begin immediately and include various specialty brands from Heineken Americas Export.