Heineken USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heineken® beer gardens before the match for a chance to win prizes and pitch in to help green the future.
The events will take place in the ICC Match Fan Fest Heineken® Beer Gardens at MetLife Stadium in East Rutherford, N.J. and Hard Rock Stadium in Miami, FL. Attendees will have the opportunity to play a carnival-style game of chance with their Heineken® cans to win a prize. Prizes include a koozie, a pass to skip the line at the bar, and a discount code for a safe ride home with Uber, preventing drinking and driving from this or other events.
The fifth installment of the International Champions Cup is featuring teams from the top soccer leagues across the globe. With soccer being the world’s most popular sport, the tournament gives Heineken USA an opportunity to bring the game closer to fans in the U.S. than ever before.