Eastside Distilling Signs John Rich

Eastside Distilling, Inc., a Portland, Ore., producer of award-winning craft spirits, signed John Rich, the multi-platinum singer/songwriter/producer and one-half of the award-winning duo Big & Rich, to an exclusive global spirits licensing agreement with Rich’s burgeoning Redneck Riviera lifestyle brand. The “Work Hard, Play Hard” brand celebrates the working men and women who are the backbone of the U.S.

Production has already begun on the Redneck Riviera branded spirits. The line includes American blended, aged, flavored and premium-blended whiskies, as well as vodka and rum.

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