Drinkers outside the U.S., who are fast developing a taste for uniquely American liquors. The U.S. exported $1.4 billion worth of distilled spirits in 2016, a 6.7% increase on 2015, and this year is expected to be even better. Big names like Jack Daniels, funded by multinational owners with deep pockets, have long had an international presence. Now smaller distilleries are getting a piece of the action too.
But international expansion poses a risk at a time when globalized trade is facing unprecedented challenges. And the European Union is threatening retaliatory tariffs again U.S. Bourbon. Read more here, from Time.