De Kuyper Royal Distillers acquired Cherry Heering from the brand owner Peter F. Heering. Cherry Heering Liqueur, probably the oldest cherry liqueur in the world, was established in 1818. It is known as the original “Cherry Brandy” and contributed to the creation of some of the most legendary cocktails.
The very first “Singapore Sling” was created with Cherry Heering and since then, the brand has been the global reference for this famous cocktail. Today it is still the essential ingredient and global reference for the world-famous cocktails, the “Blood and Sand” and the “Copenhagen.” From now on, Cherry Heering will be available to bartenders and consumers around the globe through the De Kuyper network.
“We are very pleased to add this internationally recognized iconic and, as of next year, 200-year-old brand to our portfolio. De Kuyper initiated a business transformation two years ago and is continuously looking for premium brands to enhance its international portfolio. Cherry Heering is the global reference for a variety of classic cocktails and a great fit: fully in line with our company strategy and vision to ‘Own the Cocktail’. This acquisition will also drive our long-term sustainable growth,” says Mark de Witte, CEO of De Kuyper. “What’s more, Cherry Heering and De Kuyper Royal Distillers are a perfect royal match.”